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2. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   Loyalty business model. The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is where quality of ...

3. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

4. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   t. e. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ][ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

5. Here’s what actually makes employees happy and more likely to ...

   www.aol.com/finance/actually-makes-employees...

   What employees want from their companies, and what inspires loyalty, changes over the course of their tenures, according to a new report from Workday, a cloud-based software company. Workers ...

6. Dwayne D. Gremler - Wikipedia

   en.wikipedia.org/wiki/Dwayne_D._Gremler

   Moreover, his work on service loyalty analyzed the factors which are associated with it, and highlighted the importance of building relationships with customers. [27] During the examination of the "loyalty ripple effect" and the potential impact loyal customers can have on a company, his research emphasized that loyal customers can benefit the ...

7. A Guide to Using Loyalty Programs for Discounts and Freebies

   www.aol.com/guide-using-loyalty-programs...

   4. Combine loyalty programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...