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A geofence can be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). The use of a geofence is called geofencing , and one example of use involves a location-aware device of a location-based service (LBS) user entering or exiting a geofence.
Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.
Solve problems regarding location of a new retail outlet; Map consumer demand trends to best distribute products and advertising. This links with trade zone management. Scope digital advertising towards individual consumers and producers. Research consumer shopping patterns and observe traffic within shopping centers and between retail outlets.
The company utilizes geolocation software to power the “My Local Ace” section of its website. Based on a site visitor's location, the website's online locator service can show the visitor how many stores are in their area, as well as a city-level locator map to help the customer find the store closest to their address. [5]
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. AOL APP News / Email / Weather / Video
The geographical location data used in geotagging can, in almost every case, be derived from the global positioning system, and based on a latitude/longitude-coordinate system that presents each location on the earth from 180° west through 180° east along the Equator and 90° north through 90° south along the prime meridian.
A geo-fence is a virtual radius or polygon defined by longitude and latitude coordinates on a map. Geofences are being used for a vast array of applications and services like reminder applications based on area, location sharing and localized advertising. [3] Geomessage Media is a natural progression of information sent on Mass Media and Social ...