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The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
Murray defines a need as a drive that has the potential to prompt a behavior from the person. For example, the need for affiliation may drive a person to join a social organization. Needs are often influenced by environmental stimulus or "presses", another component of Murray's theory.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
As a principle of this theory, the need for affiliation is determines the motivation for both verbal and nonverbal behaviors between two individuals. When a person has a moderate need of affiliation towards another person, they will tend to want to be intimate with that individual. One of the best examples is a wedding proposal.
The number of childfree women is at a record high: 48 percent of women between the ages of 18 and 44 don’t have kids, according to 2014 Census numbers. The Huffington Post and YouGov asked 124 women why they choose to be childfree.
Achievement : A need to accomplish tasks well; Deference: A need to conform to customs and defer to others; Order: A need to plan well and be organized; Exhibition: A need to be the center of attention in a group; Autonomy: A need to be free of responsibilities and obligations; Affiliation: A need to form strong friendships and attachments