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Aflac Incorporated / ˈ æ f l æ k / (American Family Life Assurance Company) is an American insurance company and is the largest provider of supplemental insurance in the United States. [3] It was founded in 1955 and is based in Columbus, Georgia .
The idea of using the duck was an attempt to use humor to raise awareness of the Aflac name, which worked so well that in 2005, Aflac changed its logo to include the duck.
When most people hear Aflac , they think of the brilliant marketing campaign featuring a duck that annoyingly quacks the insurance company's name at prospective policyholders. But there's ...
But he’s skeptical about using smartphone apps or other low-touch, high-tech, millennial- and Gen Z–friendly platforms to sell Aflac’s U.S. products. “Our insurance is sold, not bought ...
American Family Insurance was founded on October 3, 1927, [5] when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's product was auto insurance and its target market was farmers.
Aflac is a family business and while part of the family may get you in the door, ... And insurance does worse than banks because banks you interact with daily, weekly, or whatever, writing checks ...
The company has appeared on Fortune's Most Admired Companies list 21 times. Aflac also appeared on Fortune's 100 Best Companies to Work For list for 20 consecutive years. Aflac is the only insurance company listed as an Ethisphere Magazine World's Most Ethical Company 16 times, or every year since the inception of the award in 2007. Amos ...
A human approach to health insurance. Aflac is also facing a future healthcare industry that is poised to change more in the next three years than it has in the previous 30, driven in large part ...