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Coursera's CEO describes the platform as a "managed marketplace," akin to Apple's app store, where the company curates courses, sets format standards, and establishes pricing guidelines. Revenue sharing varies, with universities receiving 60% of revenue from degree courses, and an even split for certificate courses in technology and business. [37]
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Most universities, therefore, plan the degree such that in addition to their major, students are exposed to general business principles, taking courses in accounting, finance, economics, business management, human resources and marketing. Programs often require foundational courses in business statistics and mathematics, and information systems.
Graduates can find careers as marketing directors and managers, vice presidents of marketing and marketing specialists. Information technology An MBA in information technology combines courses in ...
Courses may last anywhere from three years to six years and are similarly more theoretical and mathematical than the general BBA or B.Comm with a major in economics (often substantially so). Economics is not a business discipline per se but a social science, and in the US economics degrees are therefore offered through liberal arts colleges. A ...
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
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