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Noxzema (/ n ɒ k ˈ s iː m ə / nok-SEE-mə) [1] is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, [2] it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients.
Noxell Corporation, formerly known as the Noxzema Chemical Company, [1] was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl . In 2016, it became a subsidiary of The Procter & Gamble Company .
Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of 14, appearing in both print and television advertising that year. [3]
She is most famous for a series of Noxzema medicated shaving cream commercials from 1967 to 1973, in which she urged men to "take it off, take it all off" (referring to facial hair). [3] During 1973, she appeared with Joe Namath in such a commercial when he was the star quarterback for the New York Jets American football team. Knutsson later ...
She also appeared in the Ratner-directed music video Nuttin' But Love performed by Heavy D and the Boyz. [10] Gayheart's break into the television industry was a series of television commercials for Noxzema in the early 1990s, earning her the moniker "The Noxzema Girl". [4] [8] The commercials began airing in 1991 and brought her national ...
Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
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In 1993, Clean & Clear adopted its current slogan, "Clean & Clear and Under Control". Johnson & Johnson re-positioned Clean & Clear within the market, focusing on acne.In 2000, Johnson & Johnson used the brand to experiment with online marketing, using the Clean & Clear Talking Postcard Superstitial campaign to develop a presence in online teen communities. [4]