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2. IKEA Billy - Wikipedia

   en.wikipedia.org/wiki/IKEA_Billy

   The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]

3. IKEA - Wikipedia

   en.wikipedia.org/wiki/IKEA

   IKEA entered the Japanese market in 1974 through a franchise arrangement with a local partner, only to withdraw in failure in 1986. Japan was one of the first markets outside its original core European market. Despite Japan being the then second largest economy in the world, IKEA did not adapt its store layout strategy to the Japanese consumer.

4. IKEA effect - Wikipedia

   en.wikipedia.org/wiki/IKEA_effect

   The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .

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6. News, Politics, Sports, Mail & Latest Headlines - AOL.com

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