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The Lego Friends line launched construction sets that centred on animal protection. The sets included Baby Elephant Jungle Rescue, Jungle Rescue Base and Panda Jungle Tree House sets. [52] In 2021, Lego Friends launched a range of play cubes. Each cube includes a small brick build, a mini-doll and a pet animal, and is designed for ages 6+. [53]
More recently, in 2023, Lego updated their popular Lego Friends line to include eight characters with a range of disabilities, some visible and some invisible. Lego chose not to name the ...
By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros. ( The Lego Movie , The Lego Movie 2: The Second Part , The Lego Batman Movie , and The Lego Ninjago Movie ) would stay with that studio.
The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of the Lego Group. [42] The company was founded as Lego Media in 1996 and headquartered in London, England. [43] In February 1999, Lego Media announced their move into the girls' software industry, starting with Lego Friends. [44]
The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life. The product line was discontinued in 2009. Belville's direct successor is Lego Friends, which was introduced in 2012.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [118] [119] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
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