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Identity management theory explores the role of face, negotiation, and identity convergence in regard to intercultural communication. IMT seeks to explain how the development of interpersonal relationships is the means by which cultural identities are negotiated. [ 1 ]
Identity negotiation refers to the processes through which people reach agreements regarding "who is who" in their relationships. Once these agreements are reached, people are expected to remain faithful to the identities they have agreed to assume. The process of identity negotiation thus establishes what people can expect of one another.
Cultural identity can be expressed through certain styles of clothing or other aesthetic markers. Cultural identity is a part of a person's identity, or their self-conception and self-perception, and is related to nationality, ethnicity, religion, social class, generation, locality, gender, or any kind of social group that has its own distinct culture.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
Communication outside the organization negotiates terms of recognition of the organization’s existence and place in what is called "identity negotiation" or "positioning". [8] Often the communicators of this message are individuals who concurrently negotiate their own relationships but messages can come from the greater organization as a whole.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [ 1 ] [ 2 ] [ 3 ] Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole.
Lastly, assimilation as a strategy within co-cultural communication theory reflects the intricate balance between preserving cultural identity and adapting to the dominant culture. While it may facilitate smoother interactions and increased opportunities, it also poses challenges related to cultural erosion and identity conflict.