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  2. Siva Kaneswaran - Wikipedia

    en.wikipedia.org/wiki/Siva_Kaneswaran

    Kaneswaran was signed to Storm Model Management at the age of 16 and the face of several international campaigns. [12] Kaneswaran has been featured in several fashion magazines, including British Vogue, [13] Cosmopolitan [14] and Esquire. [15] In 2013, Kaneswaran was signed to Next Model Management.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Typology of business strategies - Wikipedia

    en.wikipedia.org/wiki/Typology_of_business...

    Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates. [2]

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

  6. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  8. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    The remaining business units are suppliers of raw materials and semi-finished products, components or accessories for industry and commerce. Trade and services companies account for less than 10% of total companies and yet represent a fairly large sample (over 250) of strategic business units in this category.

  9. Business student - Wikipedia

    en.wikipedia.org/wiki/Business_student

    Those students who chose to study a specific business degree can generally expect higher salaries, for example: Finance — $49,200; Supply Chain Management — $52,000; Account — $45,300; Marketing Management — $42,100 [3] A study done in 2002 on business students in the United States revealed that the average family income for business ...