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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product. Sources [ edit ]
Additionally, of the six facet scales used to define openness, only one of them (Actions) pertains to behaviour. The sensation-seeking scales on the other hand are more behavioral in content, and sensation-seeking does not have a clearly defined relationship to the five factor model, suggesting it is related to an independent basic factor.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
The Sensation Seeking Scale is one of the most common psychological instruments for measuring sensation seeking. It was created in 1964 by Marvin Zuckerman , at the University of Delaware . [ 1 ] Zuckerman created the scale with the purpose of better understanding personality traits such as neuroticism , antisocial behavior , and psychopathy ...
Sensation-seeking has a strong correlation with the novelty seeking scale of Cloninger's Temperament and Character Inventory. [1] Furthermore, he presents evidence [11] [12] that this characteristic is influenced by genes. So, sensation-seeking parents are likely to have sensation-seeking children. [citation needed]
Within human psychology, the Jenkins Activity Survey (JAS) is one of the most widely used methods of assessing Type A behavior. The Jenkins Activity Survey is a psychometric survey of behavior and attitude designed to identify persons showing signs of Type A behavior. The test is multiple choice and self-administered.
Openness to experience is one of the domains which are used to describe human personality in the Five Factor Model. [1] [2] Openness involves six facets, or dimensions: active imagination (fantasy), aesthetic sensitivity, attentiveness to inner feelings, preference for variety (adventurousness), intellectual curiosity, and challenging authority (psychological liberalism). [3]
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).