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Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters are located in Bowling Green, Kentucky . Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway .
[2]: p. 24 Fruit of the Loom bought the firm, but for less than Gitano's outstanding debt. [1] By then, more than a year had passed since the founding family had filed for bankruptcy. [7] Marketing had been an important part of their operation, and it was important to the industry and the era. One competitor [8] headlined
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
BVD is a brand of men's underwear, which are commonly referred to as "BVDs".The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D.").
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Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006. [1] [2] [3] Founded in 1902, the company produced team uniforms for a wide range of sports, such as American football, basketball, baseball, softball, and volleyball.
Vassarette is a brand of women's underwear owned by Vanity Fair Brands, a division of Fruit of the Loom. Until 2010 the brand was owned by the Northwestern Knitting Company, which became Munsingwear. Their lines include bras, stockings and lingerie, and they were previously a major manufacturer of girdles.
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