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Package from a Singapore outlet, c. 2007. The Famous Amos cookie brand has gone through four package designs. The original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos's package was white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos's finger.
On March 10, 1975, when Wally Amos opened Famous Amos, a shop dedicated solely to selling cookies at the corner of Hollywood's Sunset Boulevard and Formosa Avenue, it was an improbable idea in an ...
After exiting Famous Amos, Amos founded several other brands including Uncle Noname (referencing the loss of his name and image) and Uncle Wally’s Muffin Co., which is still in business today.
Amos has reinvented himself more than a half-dozen times since losing ownership of the Famous Amos company, along with use of his moniker and image, the Honolulu Star-Advertiser reported.
Amos created the Famous Amos cookie empire and eventually lost ownership of the company — as well as the rights to use the catchy Amos name. In his later years, he became a proprietor of a ...
In March of that year, the first Famous Amos cookie store opened in Los Angeles, California. [7] He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy. [4] The company began to expand, and eventually, Famous Amos chocolate chip cookies could be found on supermarket shelves across the United States.
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Famous Amos wasn’t just a business, he said in a 1991 Detroit Black Journal interview. “I started making cookies just to make a living and to be happy doing what I was doing,” Amos said in ...