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A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Best Western – hotel marketing; The Bike Cooperative – began in 2003 as a subsidiary of the Carpet One parent cooperative (CCA Global Partners); in 2009, it became a bona fide cooperative of independent US bike store owners [17] [18] Chez Hotels
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
A successful example of how to finance a workers cooperative with a crowdfunding is the case of the cooperative of the Collettivo di Fabbrica GKN – Insorgiamo!, who, after occupying and taking back the control of a GKN factory in Florence, they began a crowdfunding campaign to get the initial money needed to create a cooperative that included ...
This is a list of notable co-operative enterprises by country. Co-operatives are business organizations owned and operated by a group of individuals for their mutual benefit. [ 1 ] For a list of Co-operative Federations, please see List of co-operative federations .
A social enterprises can be structured as a business, a partnership for profit or non-profit, and may take the form (depending on in which country the entity exists and the legal forms available) of a co-operative, mutual organisation, a disregarded entity (a form of business classification for income tax purposes in the United States), [5] a social business, a benefit corporation, a community ...
In other words, individual components that appear to be "selfish" and independent work together to create a highly complex, greater-than-the-sum-of-its-parts system. The phenomenon is generally known as 'emergence' and is considered an outcome of self-organization. [16] Examples: The components in a cell work together to keep it living.
According to co-operative economist Charles Gide, the aim of a co-operative wholesale society is to arrange “bulk purchases, and, if possible, organise production.” [1] In other words, a co-operative wholesale society is a form of federal co-operative through which consumers co-operatives can collectively purchase goods at wholesale prices ...