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Rusty Jones Inc. was an American chemicals company which produced aftermarket rustproofing for vehicles under their "Rusty Jones" trademark. Cars treated with the rustproofing displayed a sticker in the window with the name "Rusty Jones" and a picture of the cartoon character (also named Rusty Jones) from the company's TV commercials.
There are aftermarket electronic "rustproofing" technologies claimed to prevent corrosion by "pushing" electrons into the car body, to limit the combination of oxygen and iron to form rust. The loss of electrons in paint is also claimed to be the cause of “paint oxidisation” and the electronic system is also supposed to protect the paint. [ 4 ]
It was while working in a Detroit body shop that Ziebart saw the effects of rust and began looking for a way to protect cars against it. That is when he developed the process to rust proof automobiles. The process is often called "Ziebart-ing" or "Ziebart-ed", the generic term for rustproofing. [3] [4]
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In 1983, radio personality Russ Gibb was the voice-over on Ziebart rust protection TV spots. In 1985, Ziebart's first Clio Award-winning TV campaign, "Friend of the Family (Rust in Peace)", began running with actor Andrew Duggan doing the voice-over. [13]
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