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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising , public relations and other forms of media management .
BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company, and in 1928, [3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. [4]
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
Clemenger BBDO Melbourne was named Agency of the Year. [34] BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness. [35] [36] In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report. [37]
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