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  2. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails. [1] [2] [4] [5]

  3. Marketing experimentation - Wikipedia

    en.wikipedia.org/wiki/Marketing_experimentation

    In a marketing experiment, you may adjust a value within the 4 P's of marketing, or marketing mix. These consist of product, price, place, and promotion. For example, you may run an experiment in which you compare two prices for the same product, to see whether one price-point results in higher overall revenues compared to the other.

  4. Product naming convention - Wikipedia

    en.wikipedia.org/wiki/Product_naming_convention

    The naming convention will create an identifier for that version or model of product or goods. [1] [2] The use of UPC codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects.

  5. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.

  6. Product code - Wikipedia

    en.wikipedia.org/wiki/Product_code

    Product code is a unique identifier, assigned to each finished/manufactured product which is ready, to be marketed or for sale. Product code may also refer to: Universal Product Code, common barcode used to identify packaged products; Electronic Product Code, an RFID code mainly applied as a packaging code for packaged products

  7. Minimum viable product - Wikipedia

    en.wikipedia.org/wiki/Minimum_viable_product

    A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. [ 1 ] [ 2 ] A focus on releasing an MVP means that developers potentially avoid lengthy and (possibly) unnecessary work.

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  9. Universal Product Code - Wikipedia

    en.wikipedia.org/wiki/Universal_Product_Code

    A UPC barcode. The Universal Product Code (UPC or UPC code) is a barcode symbology that is used worldwide for tracking trade items in stores.. The chosen symbology has bars (or spaces) of exactly 1, 2, 3, or 4 units wide each; each decimal digit to be encoded consists of two bars and two spaces chosen to have a total width of 7 units, in both an "even" and an "odd" parity form, which enables ...

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