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Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile. [1] McGrane teaches Design Management at School of Visual Arts in New York. [2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business."
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Content designers are responsible for creating, updating and reviewing content around the end-to-end user journey and are comfortable using evidence, data and research. In Singapore, the Design Skills Framework includes the roles of Content writer and Content strategist, [ 6 ] rather than a Content designer.
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
Electronic portfolio (PDF portfolio) An electronic portfolio (also known as a digital portfolio , online portfolio , e-portfolio , e-folio , or eFolio ) [ 1 ] is a collection of electronic evidence assembled and managed by a user, usually but not only on the Web (online portfolio).
Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content. The AI works within a certain framework to edit the behavioral analysis of customers and clients.
Example investment portfolio with a diverse asset allocation. Asset allocation is the implementation of an investment strategy that attempts to balance risk versus reward by adjusting the percentage of each asset in an investment portfolio according to the investor's risk tolerance, goals and investment time frame. [1]