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The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...
Buyer's remorse is an example of post-decision dissonance, where a person is stressed by a made decision and seeks to decrease their discomfort. [2] The buyer may change their behavior, their feelings, their knowledge about the world (what they thought the purchased item would be like), or even their knowledge of themselves. [ 3 ]
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
The theory of self-perception (Bem) and the theory of cognitive dissonance (Festinger) make identical predictions, but only the theory of cognitive dissonance predicts the presence of unpleasant arousal, of psychological distress, which were verified in laboratory experiments. [94] [95]
List-length effect: A smaller percentage of items are remembered in a longer list, but as the length of the list increases, the absolute number of items remembered increases as well. [162] Memory inhibition: Being shown some items from a list makes it harder to retrieve the other items (e.g., Slamecka, 1968). Misinformation effect
Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...
Dissonance can result from an action dissonant with either a negative or positive concept. For example, Aronson [3] showed that students who failed numerous times at a task showed evidence of dissonance when they later succeeded at the same task. Some even changed correct answers to present a consistent image.
More specifically, this theory can be applied to pay plans, benefit options, and promotions. Another real-world application of the insufficient punishment theory involves a study done on honor code policies at military versus regular universities. The study was called Dissonance and the Honor System: Extending the Severity of Threat Phenomenon. [7]