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A November 2013 hackathon run by Salesforce.com, billed as having the largest-ever grand prize at $1 million, was accused of impropriety after it emerged that the winning entrants, a two-person startup called Upshot, had been developing the technology that they demoed for over a year and that one of the two was a former Salesforce employee. [5]
While the net promoter score has gained popularity among business executives and is considered a widely used instrument for measuring customer loyalty in practice, it has also generated controversy in academic and market research circles. [2] Scholarly critique has questioned whether the NPS is at all a reliable predictor of company growth. [15]
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Led by Salesforce Ventures, the funding valued Together AI at $1.25 billion. Other investors in the round included Coatue Management and existing investors such as Lux Capital and Emergence Capital.
Mystery shoppers typically mirror common consumer behaviors to test the consistency of the habits deemed important to a specific brand or industry. Mystery shoppers, who primarily operate as independent contractors or gig workers , submit detailed reports and feedback about their experiences.
Stack Exchange is a network of question-and-answer (Q&A) websites on topics in diverse fields, each site covering a specific topic, where questions, answers, and users are subject to a reputation award process.
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.
Salesforce Marketing Cloud is a digital marketing automation and analytics software and services platform developed by Salesforce. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.