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CKE conducts an annual Stars for Heroes in-store fundraising campaign by soliciting donations from customers at both Hardee's and Carl's Jr. restaurants to benefit US military veterans and their families. Since the program's launch in 2011, Stars for Heroes raised nearly US$5 million by 2015. [27]
A Hardee's in Hong Kong A Hardee's Red Burrito location in Florida Big Twin hamburger. A new Hardee's logo was unveiled in 2006 that featured script lettering and retained the iconic Happy Star, further unifying the Hardee's and Carl's Jr. brands. Hardee's also marketed special Super Bowl celebratory pins in the early 1990s. [26]
The commercial marked a turning point in CKE's advertising, claiming it wanted to move away from its provocative ads and focus more on food and as a competitor to Five Guys, Steak 'n Shake, and In-N-Out Burger. "Carl Hardee Sr." is also expected to become the new company spokesperson.
There's a reason—or rather, several reasons—why Hardee's and Carl's Jr. are often viewed as the same restaurant with different names.Operating as sister brands, the two fast-food chains began ...
Hardee's started slinging its charbroiled burger offerings in Greenville, North Carolina, in 1960. Wilber Hardee's opening menu included 15-cent hamburgers, 20-cent cheeseburgers, 10-cent fries ...
At $6.99, Carl's Jr.'s Single Big Carl made the list with a price tag not too far off from the next most expensive burger. The menu item includes a charbroiled all-beef patty, classic sauce ...
That May, CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, filed a lawsuit against Jack in the Box, Inc. CKE claimed, among other things, that the commercials tried to give the impression that Carl's Jr./Hardee's Angus beef hamburgers contained cow anuses by having an actor swirl his finger in the air in a circle while ...
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