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A theory of change (ToC) is an explicit theory of how and why it is thought that a social policy or program activities lead to outcomes and impacts. [1] ToCs are used in the design of programs and program evaluation, across a range of policy areas. Theories of change can be developed at any stage of a program, depending on the intended use.
Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
The Yale group examined attitude change from a learning theory perspective and information processing approach. [8] The Yale school's approach is considered convergent : [ 7 ] it started with identifying a phenomenon (attitude change) and then searched for an explanation by looking at variable factors and their effect on the phenomena.
Throughout, Reed’s dedication to design and designers never wavered and led to a National RIBA Architecture Award in 1987 for social housing in Belgrave Middleway, and RIBA President’s Building of the Year in 1989 for Nelson Mandela School, both by Reed appointee Will Howland. Reed had to manage the process of selecting the architects for ...
Perhaps Ogburn's most enduring intellectual legacy is the theory of social change he offered in 1922. [5] He suggested that technology is the primary engine of progress, but tempered by social responses to it. Thus, his theory is often considered a case of Technological determinism, but is really more than that. Ogburn posited four stages of ...
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In psychology, the I-change model [1] [2] or the integrated model, for explaining motivational and behavioral change, derives from the Attitude – Social Influence – Self-Efficacy Model, integrates ideas of Ajzen's Theory of Planned Behavior, [3] Bandura's Social Cognitive Theory, Prochaska's Transtheoretical Model, [4] the Health Belief Model, [5] and Goal setting [6] theories.