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According to the Internet and Mobile Association of India (IAMAI), internet traffic in India increased by 30% during the first six months of the COVID-19 pandemic. A study by the National Council of Applied Economic Research (NCAER) found that the number of Indians using the internet for education increased by 50% during the pandemic.
In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.
However, Such data excludes traffic that remains within a single service provider's network and traffic that crosses private peering points. As of December 2022 almost half (48%) of mobile Internet traffic is in India and China, while North America and Europe have about a quarter. [1] However, mobile traffic remains a minority of total internet ...
Today, television is the most penetrative media in India with industry estimates indicating that there are over 554 million TV consumers, 462 million with satellite connections, compared to other forms of mass media such as radio or internet. [89] Government of India has used the popularity of TV and radio among rural people for the ...
Telecoms carriers can obtain traffic to make up a shortfall, or send traffic on other routes, by trading with other carriers in the wholesale or carrier-to-carrier market. A carrier needs a point of presence where they can interconnect with other carriers, usually in a carrier hotel such as 60 Hudson Street in New York or Telehouse in London by ...
Triple play has led to the term "quadruple play", where wireless communications is introduced as another medium to deliver video, Internet access, and voice telephone service. Advances in both CDMA and GSM standards, utilizing 3G , 4G , or UMTS allows the service operators to enter into quadruple play and gain competitive advantage against ...
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The number of internet users is 895.832 million, out of whom 34.36 million are narrowband subscribers and 861.472 million are broadband subscribers. [3] The following table shows the top 5 ISPs in India by total subscriber base as of 30 June 2023. [The last two rows of the table need explanation.]