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History of Western typography. A piece of cast metal type, Garamond style long s / i ligature. See also: movable type. Modern typographers view typography as a craft with a very long history tracing its origins back to the first punches and dies used to make seals and coinage currency in ancient times.
Jan Tschichold. Jan Tschichold (German pronunciation: [jan ˈtʃɪçɔlt]; born Johannes Tzschichhold; 2 April 1902 – 11 August 1974), also known as Iwan Tschichold or Ivan Tschichold, was a German calligrapher, typographer and book designer. [1][2] He played a significant role in the development of graphic design in the 20th century ...
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International Typographic Style. A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic ...
Italic is only used for the lower case and not for capitals. [1] In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. [2][3][4] Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography. Owing to the influence from calligraphy, italics ...
Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of postmodern art themselves. [5] Pop art often takes imagery that is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, seen in the labels of Campbell's ...
Antiqua (/ ænˈtiːkwə /) [1] is a style of typeface used to mimic styles of handwriting or calligraphy common during the 15th and 16th centuries. [2] Letters are designed to flow, and strokes connect together in a continuous fashion; in this way it is often contrasted with Fraktur -style typefaces where the individual strokes are broken apart.
An Essay on Typography. An Essay on Typography is a 1931 book by Eric Gill about the history of typographical art and production. It has been considered a classic since its first publication. The influential graphic designer Paul Rand called it 'timeless and absorbing' in a review for The New York Times. [1]