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Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Available in. PHP. Type. Web analytics. License. GNU GPL v3. Website. matomo .org. Matomo, [ 2] formerly Piwik (pronounced / ˈpiːwiːk / ), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...
License. GPL (version 2) [2] Website. www .openwebanalytics .com. Open Web Analytics (OWA) is open-source web analytics software created by Peter Adams. OWA is written in PHP and uses a MySQL database, which makes it compatible for running with an AMP solution stack on various web servers. [3]
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software [ edit ] Free / Open source ( FLOSS ) [ edit ]
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Free statistical software is a practical alternative to commercial packages. Many of the free to use programs aim to be similar in function to commercial packages, in that they are general statistical packages that perform a variety of statistical analyses. Many other free to use programs were designed specifically for particular functions ...
Alexa Internet, Inc. Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon . Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [3] Alexa provided web traffic data, global rankings, and other information on ...
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