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  2. Conjoint analysis - Wikipedia

    en.wikipedia.org/wiki/Conjoint_analysis

    Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on ...

  3. Needs assessment - Wikipedia

    en.wikipedia.org/wiki/Needs_assessment

    Needs assessment. A needs assessment is a systematic process for determining and addressing needs, or "gaps", between current conditions, and desired conditions, or "wants". [ 1] Needs assessments can help improve policy or program decisions, individuals, education, training, organizations, communities, or products. [ 2]

  4. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the ...

  5. Foot-in-the-door technique - Wikipedia

    en.wikipedia.org/wiki/Foot-in-the-door_technique

    Foot-in-the-door ( FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first. [ 1][ 2][ 3] This technique works by creating a connection between the person asking for a request and the person that is being asked. If a smaller request is granted, then the ...

  6. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  7. Structured interview - Wikipedia

    en.wikipedia.org/wiki/Structured_interview

    Structured interviews are a means of collecting data for a statistical survey. In this case, the data is collected by an interviewer rather than through a self-administered questionnaire. Interviewers read the questions exactly as they appear on the survey questionnaire. The choice of answers to the questions is often fixed (close-ended) in ...

  8. Sampling distribution - Wikipedia

    en.wikipedia.org/wiki/Sampling_distribution

    In statistics, a sampling distribution or finite-sample distribution is the probability distribution of a given random-sample-based statistic.If an arbitrarily large number of samples, each involving multiple observations (data points), were separately used in order to compute one value of a statistic (such as, for example, the sample mean or sample variance) for each sample, then the sampling ...

  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...