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Guiding Light (known as The Guiding Light before 1975) is an American radio and television soap opera. Guiding Light aired on CBS for 57 years between June 30, 1952, and September 18, 2009, overlapping a 19-year broadcast on radio between January 25, 1937, and June 29, 1956. [ 1 ]
CBS would be where the show would stay until its cancellation on television in September 2009. Procter & Gamble was the original sponsor of The Guiding Light until March 16, 1942, when General Mills started sponsorship. Procter & Gamble would again sponsor the show when CBS picked up the show on June 2, 1947.
On July 2, 1956, The Guiding Light became a CBS television show, only, and the show no longer was heard on radio. Episodes continued at 15 minutes in length. In 1953, CBS strongly persuaded Irna Phillips to let The Guiding Light experiment with television's first color broadcast. Phillips was not thrilled with the concept of color television ...
On an August 29, 2008 episode of Guiding Light, actors Adam West and Burt Ward (two Batman castmates) made their special guest appearances. On April 1, 2009, CBS announced that Guiding Light would end after 57 years on television.
On March 13, 1967, the show was first broadcast in color. On September 9, 1968, the show expanded from 15 to 30 minutes as did CBS ' then other 15 minute daytime drama , Search for Tomorrow . Following the industry trend, the show also switched from broadcasting live to pre-taping in 1968.
The show's name was officially changed to Guiding Light in fall 1981, and the show expanded to an hour-long format on November 7, 1977. The show began remote location shooting in the late 1970s, with Nassau, Bahamas and Santo Domingo being the first places visited in June and July to September 1978. Remote location shooting was rare in soaps ...
The 1980s was a time of many transitions and many firsts for the show. In 1980, the Dobsons were moved to As the World Turns, and were replaced by Douglas Marland.Marland had written for such veteran soap writers as Agnes Nixon and Irna Phillips (the creator of The Guiding Light) and had written on his own, as well as acted on As the World Turns in the early 1970s.
Then-Executive Producer Phelps herself was a controversial figure among Guiding Light fans. Actress Beverlee McKinsey played Alexandra Spaulding, Alan's older sister, on Guiding Light during the Pam Long years, and executed an option in her contract that, combined with vacation time she had earned, allowed her to leave the show without giving ...