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In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.
Cisco is an American brand of flavored fortified wine produced by Canandaigua Wine Company. It is produced in a variety of fruit flavors and is known for its high alcohol content. In 1991, the brand was criticized for allegedly deceptive marketing that presented the 20% alcohol by volume (ABV) wine as being comparable to low-alcohol content ...
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The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
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