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Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat .
Asti (also known as Asti spumante) [2] is a sparkling white Italian wine that is produced throughout southeastern Piedmont, but is particularly focused around the towns of Asti and Alba. Since 1993 the wine has been classified as a denominazione di origine controllata e garantita (DOCG) and as of 2004 was Italy's largest producing appellation ...
The company was founded by Giulio Cocchi, a pastry chef originally from Tuscany who moved his business to the north-western Italian town of Asti in the late 19th century. [2] The founder was interested in the pairing of food and wines he found in Asti, the capital of Moscato wines, and began producing aromatic-infused wines and sparkling wines.
Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione.A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth).
Sparkling wine: Martini Alta Langa, Martini Asti, Martini Grandi Augur, Martini Magici Istanti, Martini Prosecco, Martini Riserva di Montellera.
Though Franciacorta wines are made according to the traditional method, most Italian sparkling wines, in particular Asti and Prosecco, are made with the Charmat method. Asti is a slightly sweet wine made from the Moscato grape in the province of Asti. The wine is noted for its low alcohol levels around 8% and fresh, grapey flavors.
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