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However, Shein became a fully integrated retailer in 2014 when it secured its supply chain system. Now, the company utilizes a network of manufacturing partners and suppliers to make and deliver its products. [5] Shein makes predictions on trends and produces items as quickly as three days after the identification of a trend. [5]
Founded by Chinese billion Sky Xu in 2008, Shein became a go-to destination for online shopping during the pandemic after listing nearly 600,000 items on its marketplace.
Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers. [11]
Shein quickly took center stage across numerous social media platforms. Social media users, specifically young women, could not go online without seeing something from this fast fashion website, and "Shein hauls" became one of the most popular trends on TikTok, with 4.7 billion views as of March 2022.
Timothy McLaughlin: I think part of it is the political climate in China right now. We've seen financiers, tech entrepreneurs, high-flying individuals in the business world in China been slapped ...
TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans. TikTok Shop first launched in September 2023. A new consumer trends report found that 45% of surveyed ...
Shein's rapid global expansion since the COVID-19 pandemic has upended the fashion industry. (Per-Anders Pettersson - Getty Images) They don’t make things like they used to.
Yahoo Finance's Dani Romero joins the Live show to discuss how fast fashion retailer Shein has become the most downloaded shopping app among U.S. consumers.