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Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion ...
Vizio is getting snapped up by Walmart in a deal worth $2.3 billion, as the U.S.’s biggest retailer looks to break into into connected-TV advertising. The companies announced Tuesday (Feb. 20 ...
Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion ...
Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon. If completed, the deal would give Walmart access to Vizio’s SmartCast operating system, allowing the retail behemoth to offer its suppliers the ability to display ads on streaming devices.
Vizio is known for selling its HDTVs at lower prices than its competitors. [4] In late 2014, Vizio acquired Advanced Media Research Group, Inc., the parent of entertainment website BuddyTV. [11] On July 24, 2015, Vizio filed with U.S. regulators to raise up to $172.5 million in an initial public offering of Class A common stock. [12] [13]
Walmart is moving to strengthen its advertising and media business to compete with Amazon Prime ().On Tuesday, the company confirmed plans to acquire the smart TV maker Vizio for $2.3 billion, or ...
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