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In 2004, Vans merged with North Carolina–based VF Corporation. [8] In 2016, in celebration of its 50th anniversary, Vans released a new logo and launched a campaign to target a wider audience. [7] In 2022, Vans launched the new VR3 product line where 30% of the product is renewable, recycled or regenerative.
Brown replaced black as the most popular color for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black [213] or white leather hi-tops, [214] Timberland boots, navy blue wool coach jackets, graphic print tees featuring a small statement design, [215] dark flannel ...
In the early 2000s, VF's acquisitions included The North Face and Eastpak in 2000; [9] and Kipling, [10] Napapijri, and Vans in 2004. The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek.
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