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  2. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  3. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    The sales decision process is a formalized sales process companies use to manage the decision process behind a sale. SDP “is a defined series of steps you follow as you guide prospects from initial contact to purchase.” [7] Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer ...

  4. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    The field of sales process engineering views "sales" as the output of a larger system, not just as the output of one department. The larger system includes many functional areas within an organization. From this perspective, the labels "sales" and "marketing" cover several processes whose inputs and outputs supply one another.

  5. Sales engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_engineering

    Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse.

  6. Solution selling - Wikipedia

    en.wikipedia.org/wiki/Solution_selling

    Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer.

  7. Closing (sales) - Wikipedia

    en.wikipedia.org/wiki/Closing_(sales)

    Closing is a sales term which refers to the process of making a sale. The sales sense springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may be an exchange of money or acquiring a signature. Salespeople are often taught to think of ...

  8. Direct selling - Wikipedia

    en.wikipedia.org/wiki/Direct_selling

    Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and ...

  9. Shopper marketing - Wikipedia

    en.wikipedia.org/wiki/Shopper_marketing

    Unilever defines shopper insight as a "focus on the process that takes place between that first thought the consumer has about purchasing an item, all the way through the selection of that item." [3] They describe it as the analysis of consumer behavior and decision-making from the moment they consider buying a product until they choose it. It ...