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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [20] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [21] The term trademark is used to refer to both trademarks and service marks. [20]
A DBA filing carries no legal weight in establishing trademark rights. [17] In the U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. [18] Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses ...
Use of the Nice Classification by national offices has the advantage that trademark applications are coordinated with reference to a single classification system. Filing is thereby greatly simplified, as the goods and services to which a given mark applies will be classified the same in all countries that have adopted the system.
Detailed Trademark Information. Users can access comprehensive trademark information through the Global Brand Database. Each trademark record provides details such as the trademark name, owner's name and address, registration and expiration dates, class information, status, and associated documents.
However, like trademarks, service marks must pass a test of distinctiveness for it to be qualified as a service mark. [4] For example, Thrifty, Inc. attempted to submit a service mark application that described aspects of their business (uniforms, buildings, certain vehicles) as "being blue". The application was rejected for not being specific ...
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