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Burt's Bees is an American multinational personal care product company. The company is a subsidiary of Clorox that describes itself as an " Earth-friendly , Natural Personal Care Company" [ 6 ] making products for personal care, health, beauty and personal hygiene . [ 2 ]
The limit does not exist 🤯 #BalmLife #RanchLife,” reads the caption on an April 1, 2022 Instagram post from Burt’s Bees and Hidden Valley showing ranch-flavored lip balm.
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Lip balm can be applied by a finger to the lips, or in a lipstick-style tube from which it can be applied directly. In 2022, the global lip balm market was valued at US$732.76 mln. The market is predicted to grow at a rate of 9.28% within the next five years and is likely to reach US$1247.74 mln by 2027.
A trend started in 2014 Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. [1] This practice, besides causing a stinging in the eyes, is purported to induce or heighten the sensation of being drunk or high, [2] or create a state or perceived state of enhanced alertness.
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