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Commercial: Alexa Loses Her Voice. Length: 90 seconds. Cost: $14.9 million. Year: 2018. Super Bowl: LII. When Amazon's digital assistant, Alexa, loses her voice, the company goes to its backup ...
"Alexa Loses Her Voice" Amazon: Lucky Generals, Ad Agency; Hungry Man, Production Company "Earth: Shot on iPhone" iPhone: TBWA\Media Arts Lab, Ad Agency "In Real Life" Monica Lewinsky: Anti-Bullying: BBDO New York, Ad Agency; BBDO Studios, Production Company "It's a Tide Ad" Tide: Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production ...
The celebrity-packed commercial (which had appearances from Cardi B, Gordon Ramsay, Rebel Wilson and Anthony Hopkins) became the year's most-viewed ad on YouTube with over 50 million views online. 16.
Alex Borstein – Family Guy: "Nanny Goats" as Lois Griffin, Babs Pewterschmidt, Natalia, Female Hippo, Woman in Car, and Female Voice (Fox) Dan Castellaneta – The Simpsons : " Fears of a Clown " as Homer Simpson , Krusty the Clown , Groundskeeper Willie, and Sideshow Mel (Fox)
McConaughey gets so lost in his deep thoughts that in the third ad, he drives right through an Allstate commercial parody, hitting Allstate pitchman Dennis Haysbert (Kenan Thompson) in the process. Carrey would later reprise this spoof in the Celebrity Jeopardy sketch in SNL ' s 40th Anniversary Special.
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The best Super Bowl ads manage to break through the clutter and communicate a benefit to potential customers in a distinctive and memorable way, writes Tim Calkins.