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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

3. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Free - $5/month ... $119/month Webtrekk Q3: Webtrekk: Cookies via JavaScript N/A From $202/month Webtrends: Webtrends: Cookies via JavaScript N/A N/A Woopra: iFusion Labs LLC Cookies via JavaScript 1.2 Free - $999+/month Yahoo! Web Analytics: Yahoo! Cookies via JavaScript Not available anymore Free Yandex.Metrica: Yandex: Cookies via JavaScript ...

4. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   In March 2016, Google released Google Analytics 360, which is a software suite that provides analytics on return on investment and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.

5. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

6. HubSpot - Wikipedia

   en.wikipedia.org/wiki/HubSpot

   HubSpot promotes their inbound marketing concepts through their own marketing, [28] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers. [7] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [35]

7. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...