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Villy Custom is an American lifestyle brand specializing in a luxury custom fashion designed cruiser bicycles for adults. [1] Based in Dallas, the company was founded and is privately owned by entrepreneur Fleetwood Hicks, a former menswear fashion designer, and health enthusiast, and it was chosen by Entrepreneur Magazine as one of the 100 Most Brilliant Business Ideas of 2010. [2]
Schwinn AeroCycle in Longmont Museum & Cultural Center 1950s Huffy Radio Bicycle Schwinn advertisement from 1946. A cruiser bicycle, also known as a beach cruiser or (formerly) motobike, is a bicycle that usually combines balloon tires, an upright seating posture, a single-speed drivetrain, and straightforward steel construction with expressive styling.
The administration noted that the United States industry offered no direct competition in this category, and that lightweight bikes competed only indirectly with balloon-tire or cruiser bicycles. The share of the United States market taken by foreign-made bicycles dropped to 28.5% of the market, and remained under 30% through 1964. [ 15 ]
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Felt produces road, track, cyclocross, electric bicycles, and cruiser bikes. All design is completed in the United States and the majority of production comes from Asia. [1] The company also has a strong reputation in the time trial/triathlon bike area [2] and for several years provided bicycles to UCI teams in the Tour de France.
Classic Electra headbadge. At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive", [5] Bänziger decided there was a market niche for a stylish, affordable cruiser ...
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