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For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure.
Audience profile: Analysis of audience by selected demographic, psychographic or behavioural variables. Cumulative audience (CUME): The number of different listeners (or viewers) in a given time period; also known as reach. People Using Television (PUT): The number of people (or households) tuned to any channel during a given time period.
His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73] According to Aristotle's communication model, the speaker wishes to have an effect on the audience, such as persuading them of an opinion or a course of action. The same message ...
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
"Styles can be ranged along a single dimension, measured by the amount of attention paid to speech." Style-shifting correlates strongly with the amount of attention paid to speech. According to studies conducted by Labov, this was one of the single most important factors that determined whether or not an interlocutor would make a style-shift.
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The technology, they continued, could create "individually themed online slot games that can respond to a player's voice and even generate novel content in response to a player's behavior and game ...
The source may be an individual (e.g. a salesperson or spokesperson) or a non-personal identity (e.g. a corporation or organization). The communication process begins with the source, marketers must carefully choose a source as it affects how the message will be perceived by the target audience. [15]
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