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  2. 'No sweat': Bali's cooling bra with 20,000+ fans is a mere ...

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    The Bali One Smooth U Ultra Light Cooling Bra has another major draw that anyone who's ever worn a bra knows is a big one: it's comfortable, even with an underwire. It's a combination of the fact ...

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  5. Underwire bra - Wikipedia

    en.wikipedia.org/wiki/Underwire_bra

    The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and

  6. List of bra designs - Wikipedia

    en.wikipedia.org/wiki/List_of_bra_designs

    Liquid: See Water bra below. Padded: Designed to enhance perceived bust size and cleavage. The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4]

  7. Bralette - Wikipedia

    en.wikipedia.org/wiki/Bralette

    In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%. [7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze ," [ 8 ] while others suggest a connection to the #MeToo movement.

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