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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results.

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  5. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company in 2007, [15] before landing on SEMrush (the acronym SEM stands for Search engine marketing). In 2016, the software broke the one million user mark with customers in more than 100 countries. [10]

  6. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  7. Danny Sullivan (technologist) - Wikipedia

    en.wikipedia.org/wiki/Danny_Sullivan_(technologist)

    Search Engine Land is a news website that covers search engine marketing and search engine optimization. One of the well-known blogs which shares information about keyword research , trends in search marketing ( SEM ), paid search advertising ( PPC ) and search engine optimization ( SEO ) as well as analysis, advice, tips, tactics and how-to ...

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