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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Celebrity goodwill can be associated with a celebrity’s image and influence can be expressed through a celebrity’s endorsement, a celebrity’s credibility, or a celebrity’s goodwill. [ 10 ] Board Director is an officer with significant influence in a company’s governance decision-making who is charged with impeccable credentials as an ...
A reliable source is one that presents a well-reasoned theory or argument supported by strong evidence. Reliable sources include scholarly, peer-reviewed articles or books written by researchers for students and researchers, which can be found in academic databases and search engines like JSTOR and Google Scholar.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
For example, a paper reviewing existing research, a review article, monograph, or textbook is often better than a primary research paper. When relying on primary sources, extreme caution is advised. Wikipedians should never interpret the content of primary sources for themselves (see Wikipedia:No original research and Wikipedia:Neutral point of ...
Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...
From January 2008 to December 2012, if you bought shares in companies when Charlotte Guyman joined the board, and sold them when she left, you would have a -5.6 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
In their study, Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites, fifteen health and finance experts were asked to assess the credibility of the same industry-specific sites as those reviewed by the Stanford PTL consumers. The Sliced Bread Design study revealed that health and finance experts were ...