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Dissemination takes on the theory of the traditional view of communication, which involves a sender and receiver.The traditional communication viewpoint is broken down into a sender sending information, and receiver collecting the information processing it and sending information back, like a telephone line.
Populist disseminator: Has a strong orientation towards the audience. Tendency to provide the audience with "interesting" information. Not very critical of government or elites. Yet does not intend to take on an active and participatory role in reporting. Example countries: Spain, Romania, Israel. Detached watchdog
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life ...
Journalists can be broadcast, print, advertising or public relations personnel. Depending on the form of journalism, "journalist" may also describe various categories of people by the roles they play in the process. These include reporters, correspondents, citizen journalists, editors, editorial writers, columnists and photojournalists.
Zhu noted that according to a survey published by Weaver and Wilhoit in 1988, compared to other roles such as the disseminator role and the interpretive role, the adversarial role was the least popular role among American journalists. [18]
After World War II, Hugh Baillie, the president of the United Press wire service based in the U.S., promoted freedom of news dissemination. In 1944, he called for an open system of news sources and transmission, and a minimum of government regulation of the news.
Trump has announced his choice to head the Centers for Medicare and Medicaid Services: Dr. Mehmet Oz, who is known for his many dubious health claims.
The role of communication with external stakeholders is also important in management strategic planning. In the early stages of strategic planning process, external stakeholder opinions and insights are especially valuable as they add to understanding the operating environment, as well as to the vision of the organization's future.