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A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
A marquee outside The Anthem advertises a sold-out Bon Iver concert. The current usage of the modern English word marquee, that in US English refers specifically to a canopy projecting over the main entrance of a theater, which displays details of the entertainment or performers, was documented in the academic journal American Speech in 1926: "Marquee, the front door or main entrance of the ...
The signs – dubbed "liquid fire" – were visible in daylight; people would stop and stare. [21] What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth Beach, Florida.
Two neighboring restaurants tease each other via their marquees, and the Internet loves it. Now other restaurants, shops and even churches have joined in. Restaurant marquee smack talk sparks ...
Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
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