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The company filed for Chapter 11 bankruptcy in 1998, in the process greatly reducing the lines of shoes it was selling. [5] [2] Since the bankruptcy filing LA Gear has made three concerted attempts at coming back. The first was in 1999, with an emphasis on casual shoes for men and women and the return of the popular LA Lights line for children.
The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009.Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014).
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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