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  2. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  3. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]

  4. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...

  6. Original Oratory - Wikipedia

    en.wikipedia.org/wiki/Original_Oratory

    Original Oratory (often shortened to "OO") is a competitive event in the National Speech and Debate Association, Stoa USA, National Catholic Forensic League, and other high school forensic competitions in which competitors deliver an original, factual speech on a subject of their choosing.

  7. Baxter Black - Wikipedia

    en.wikipedia.org/wiki/Baxter_Black

    Black specified in an interview, "It was the year Yellowstone caught on fire, 1988. We were listening and they didn't have any coverage to speak of, and it was a huge deal in our life. We were listening and they didn't have any coverage to speak of, and it was a huge deal in our life.

  8. Waddie Mitchell - Wikipedia

    en.wikipedia.org/wiki/Waddie_Mitchell

    Mitchell has written four books, Waddie's Whole Load, A Cowboy's Night Before Christmas, Lone Driftin' Rider and a 2015 compilation One Hundred Poems. He was chosen to write a poem describing the West for the 2002 Winter Olympics' Olympic Arts Festival. [2] He is a co-founder of the National Cowboy Poetry Gathering. [3]

  9. Cowboys: A Documentary Portrait - Wikipedia

    en.wikipedia.org/wiki/Cowboys:_A_Documentary...

    Cowboys: A Documentary Portrait is a 2019 documentary film directed by Bud Force and John Langmore. [1] The feature-length movie gives viewers a glimpse into the lives of modern working cowboys on America's largest and most remote cattle ranches - some of which are over one million acres and still require full crews of horseback mounted men and women to tend large herds of cattle.