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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
The tobacco control field comprises the activity of disparate health, policy and legal research and reform advocacy bodies across the world. These took time to coalesce into a sufficiently organised coalition to advance such measures as the World Health Organization Framework Convention on Tobacco Control, and the first article of the first edition of the Tobacco Control journal suggested that ...
One of the major anti-smoking campaigns in existence is the Truth campaign. The age demographic this campaign targets are adolescents between the ages of twelve and seventeen. [ 69 ] The primary method through which the Truth campaign works is to attract adolescents via eye-catching television advertisements. [ 69 ]
The early anti-smoking campaign was considered a failure, and from 1933 to 1937 there was a rapid increase in tobacco consumption in Germany. [20] The rate of smoking in the nation increased faster even than in neighboring France , where the anti-tobacco movement was tiny and far less influential.
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The companies claimed, among other things, that the health warnings violated their free speech rights by compelling the companies to endorse the U.S. government's anti-smoking message through ...
The Campaign for Tobacco-Free Kids is an American non-profit membership organization headquartered in Washington, D.C., that advocates in favor of reducing tobacco consumption. [1] It has been called "a leading anti-tobacco organization" by the New York Times .