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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
OSF Global Services was founded in 2003 in Québec City, Canada, with operations in Bucharest. [citation needed]Over the years, OSF Global Services signed strategic partnerships with Demandware [2] [non-primary source needed] (now Salesforce Commerce Cloud), Salesforce.com, [3] [user-generated source?
The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [ 14 ] The first open-source CRM system was developed by SugarCRM in 2004.
In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business. [5] At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support."
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Workday, Inc., is an American on‑demand (cloud-based) financial management, human capital management, and student information system software vendor. Workday was founded by David Duffield, founder and former CEO of ERP company PeopleSoft, along with former PeopleSoft chief strategist Aneel Bhusri, following Oracle's acquisition of PeopleSoft in 2005.
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