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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
To investigate the history of marketing practice, scholars often turn to a method known as periodisation. [79] Periodisation refers to the process or study of categorizing the past into discrete, quantified, named units for the purpose of analysis or study. [80] Scholars do not agree on the periods that characterise the history of marketing ...
To devise a robust information assurance program, one must consider not only the security goals of the program (see below), but also how these goals relate specifically to the various states in which information can reside in a system and the full range of available security safeguards that must be considered in the design. The McCumber model ...
The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural AMA Conference dedicated to Services Marketing in the early 1980s, and built on earlier theoretical works pointing to many important problems and limitations of the 4 Ps model. [20]
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
In this context, the defender (leader) designs a strategy to protect a resource, such that the resource remains safe irrespective of the strategy adopted by the attacker (follower). Stackelberg differential games are also used to model supply chains and marketing channels . [ 4 ]