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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
The threat model of history sniffing relies on the adversary being able to direct the victim to a malicious website entirely or partially under the adversary's control. The adversary can accomplish this by compromising a previously good web page, by phishing the user to a web page allowing the adversary to load arbitrary code, or by using a malicious advertisement on an otherwise safe web page.
Search engines often keep records of users' Internet activity and sites visited. AOL's system is one example. AOL has a database of 21 million members, each with their own specific ID number. The way that AOL's search engine is set up, however, allows for AOL to keep records of all the websites visited by any given member.
Web browsing history refers to the list of web pages a user has visited, as well as associated metadata such as page title and time of visit. It is usually stored locally by web browsers [ 1 ] [ 2 ] in order to provide the user with a history list to go back to previously visited pages.
Internet Advertising. Our ability to provide free content and services depends on advertising. Some of our ads are displayed based on the page visited, but many of our ads are targeted to you based on your interests and other information we have about you. Learn more about how internet advertising works and your choices.
As the internet has matured, the proliferation of automated bot traffic has become an increasing problem for the reliability of web analytics. [citation needed] As bots traverse the internet, they render web documents in ways similar to organic users, and as a result may incidentally trigger the same code that web analytics use to count traffic ...
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Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based on the values contained in the log file, derives indicators about when, how, and by whom a web server is visited. Reports are usually generated immediately, but data extracted from the log ...
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